Consumers, businesses, local authorities, community groups, schools and universities are all encourage to get involved with the initiative, which aims to rise awareness of the environmental impact of waste.
Insinkerator is encouraging households to minimise edible food waste and use plastic alternatives to support Zero Waste Week. According to Waste & Resources Action Programme – WRAP – seven million tonnes of food and drink waste is produced annually by UK households, with five million tonnes still edible.
Anne Kaarlela, marketing communications manager, Europe and Russia at Insinkerator, said: “Addressing issues of waste reduction is so important to us at Insinkerator. We will continue to advise as many consumers as possible about alternative and sustainable solutions to divert food waste from ending up in landfill and reduce single-use plastic waste.
Zero Waste Week is the perfect time to make significant changes to life-long habits and we hope that offering affordable solutions to consumers will promote and create a better future for generations to come.”