Kaldewei to unveil new stand concept at ISH 2019

The company’s 750sq m stand at the show will be divided into five themed zones

Kaldewei ISH 2019

Steel enamel bath, washbasin and shower manufacturer Kaldewei is set to take on ISH 2019 – taking place on the 11th-15th March in Frankfurt – with a “completely new stand concept” that will “demonstrate its expertise in the area of design and functionality”.

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Kaldewei Nexsys Design Cover Gold press

The company’s 750sq m stand will be divided into five themed zones, including bathroom solutions in exclusive colours, revolutionary shower concepts and new installation and drainage solutions. Kaldewei will also be showcasing a new app designed to network and support trade partners.

The manufacturer will also be holding the Kaldewei Forum at the show, which will feature a “huge sphere” to provide visitors with a multi-sensory show, allowing them to test the new app as well as use the brand’s digital columns and tablets.

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“The new Kaldewei Forum not only reflects our core competence of providing the highest-quality bathroom furnishings with individual, customised solutions made of superior steel enamel, but also the structure and design elements of the new Forum highlighting our company’s strategic position, and – just like our product development does – actively placing our customers’ ideas and needs centre-stage,” said Kaldewei marketing director Arndt Papenfuß