Steel enamel bath, washbasin and shower manufacturer Kaldewei is set to take on ISH 2019 – taking place on the 11th-15th March in Frankfurt – with a “completely new stand concept” that will “demonstrate its expertise in the area of design and functionality”.
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The company’s 750sq m stand will be divided into five themed zones, including bathroom solutions in exclusive colours, revolutionary shower concepts and new installation and drainage solutions. Kaldewei will also be showcasing a new app designed to network and support trade partners.
The manufacturer will also be holding the Kaldewei Forum at the show, which will feature a “huge sphere” to provide visitors with a multi-sensory show, allowing them to test the new app as well as use the brand’s digital columns and tablets.
“The new Kaldewei Forum not only reflects our core competence of providing the highest-quality bathroom furnishings with individual, customised solutions made of superior steel enamel, but also the structure and design elements of the new Forum highlighting our company’s strategic position, and – just like our product development does – actively placing our customers’ ideas and needs centre-stage,” said Kaldewei marketing director Arndt Papenfuß