KBSA announces support for kbb industry recovery research
‘There is a lot of anecdotal evidence pointing to a ‘pent-up’ demand for kitchen and bathroom products after lockdown restrictions are lifted. This research will enable us to examine how reliable this evidence is’ says Allister Reed
The KBSA is supporting a research project that is assessing the demand for the kitchen and bathroom industry as lockdown restrictions ease.
The project, which is being undertaken by market research companies Trend-Monitor Ltd and JKMR, will track the demand from kitchen and bathroom retailers up until the end of 2020, and provide an insight into buying patterns to see how the Covid-19 crisis is impacting on the industry as a whole.
KBSA National Account Manager Allister Reed said, ‘There is a lot of anecdotal evidence pointing to a ‘pent-up’ demand for kitchen and bathroom products after lockdown restrictions are lifted. This research will enable us to examine how reliable this evidence is.
‘The results will help us understand the pace at which the industry is recovering from the effects of the Covid-19 crisis, and plan for the future in a more proactive way.
‘We are encouraging as many of our members as possible to become involved and support this research. Those that do participate will have access to the national sales and project indexes, and all contributors will also be able to see the results from two other planned phases of the study, that will look more closely at behaviour and demand.'
Companies interested in taking part in the research can visit the Trend-Monitor website for more information. Click here to visit.