The campaign, which gives each participating kitchen a ‘passport’ with details of its creation date, various owners and materials so that it can be reused, was set up as TUKC’s response to the Government’s Resources & Waste Strategy of December 2018. The initiative has been shortlisted in both the Media Relations and Trade & B2B categories of awards organised by the Public Relations and Communications Association.
Since being shortlisted for the PRCA Dare Awards and a PRMoment.com Award, TUKC has launched www.mykitchenpassport.com as the virtual home of Kitchen Passports, and has called on kitchen showrooms and manufacturers, to work with it, use this facility and ensure as many kitchen buyers as possible can create a Kitchen Passport.
TUKC’s CEO, Looeeze Grossman, says: ‘Our campaign, even though still evolving, has been judged to be one of the most dynamic in the whole of the North, despite competition from huge businesses and agencies. This shows that we are making a real impact. We have much more in the locker and shall continue to champion sustainability through our ground-breaking initiative, so as many kitchen buyers as possible are aware of why making the maximum use of the world’s resources matters and see that, by buying or selling a used kitchen, they can play their part in saving the planet.’
Grossman added: ‘The time for the trade to enhance its green credentials is now. Lockdown has increased our love of nature and the world around us and consumers are likely to be unforgiving of those who do not demonstrate environmental concern. We have an easy way to do that and all it takes is positive action – picking up the phone or sending an email.’