Pink Kitchens reflects a growing search trend for the colour pink in the kitchen, providing a strong digital presence for the website that will gather GDPR compliant introductions from customers wishing to purchase kitchens and bathrooms.
Pink Kitchens ambassador is design legend Johnny Grey who is visiting professor of design and kitchen culture at Bucks New University. Grey says, ‘I love the concept of this service and fully support helping the customer journey, and directing consumers to specialist kitchen design outlets. Carefully selected professionals will understand how to create practical kitchens with spacial awareness design ability.’
A discount of up 10% on the cost of the furniture will be offered to consumers that use the service, linking them to an approved local retailer selected by SAGL. All partner retailers must satisfy the requirements of having been in business for at least three years, have a showroom with displays, offer CAD design and a full project management service.
The service is free to retailers that register, with a modest referral invoice issued only when a sale is confirmed, and a deposit is paid.
Simon Acres, director at SAGL said, ‘This is a unique service that all quality retailers can benefit from with no upfront costs. We will utilise our digital marketing skills to build awareness of the website and our extensive network of kbb businesses to match up buyers with sellers.
‘The qualified leads will include project specific information such as generic product type, when the project is expected and an approximate budget, with the potential to generate new business.’