PJH has agreed a distribution deal with the market-leading Italian appliance brand, Elica, which is to commence with immediate effect. The partnership will see a comprehensive range of premium Elica cooker hoods being added to PJH’s branded appliance offering, with a selection of core Elica available on PJH’s next day delivery service.
According to PJH, the distribution deal strengthens its appliance portfolio and builds on the addition of other new brands, such as Whirlpool and Hotpoint, the company has already added this year.
Speaking about the new distribution partnership, Richard George, CEO, PJH, said: “Elica is a tremendous addition to our branded portfolio range, allowing us to offer a core range of high performance, design-led cooker hoods, at extremely competitive like-for-like price points that will prove popular and attractive to independent retailers and merchants.
“The partnership with Elica forms part of PJH’s strategy to be the customer’s first choice, by continuously improving the depth and breadth of brands it offers, including Prima, Teka, Neff, Bosch, AEG, Electrolux and Zanussi.”