Selco Builders Warehouse, a leading UK builders merchant stocking kitchen and bathroom trade accessories, gave away more than £13,000 to customers in the space of a few hours this Monday.
The giveaway, which saw each of Selco’s 66 branches give customers the chance to win £200 worth of Sainsbury’s shopping vouchers, was promoted on social media through Selco’s Facebook, Twitter and Instagram pages.
It encouraged customers to be the first person into store wearing Selco merchandise, and the initiative created a major buzz amongst professional tradespeople across Selco’s branch network.
Carine Jessamine, marketing director for Selco, said: “We are always looking at innovative ways to give something back to our loyal customer base and this certainly brightened up an otherwise dull Monday morning in October.
“Selco t-shirts, hats and other such merchandise are extremely popular with our customers when they are out on their jobs.
“All they had to do to claim the prize was be the first person into their branch that morning wearing something with Selco branding. It truly was a case of the early bird catches the worm and we had lots of happy customers.”