Siemens, the premium household appliance brand, has announced that it is opening its first UK home appliance showroom in autumn 2020.
The showroom, which is 350 sq m and located in the heart of London’s ‘kitchen alley,’ will highlight the latest technological innovations as well as showcasing a full range of Siemens appliances.
In a recent statement, Siemens announced that the showroom has been designed with both consumers and trade partners in mind. Each visitor will have an experience tailored to their needs, and will have the opportunity to see the appliances in action.
A Virtual Reality Lounge will also allow consumers to visualise their Siemens appliances in a kitchen setting, prior to finalising their design, in a fully immersive experience.
Commenting on the showroom, Gaelle Thibaud, Siemens Marketing Manager, said: ‘We’re excited to announce our first showroom in the UK. We have enjoyed great success with our customer showroom in Dublin by offering live demonstrations and expert product advice, and we’re looking forward to replicating that in an environment dedicated to the Siemens brand.
‘This investment gives Siemens a physical presence in our capital and demonstrates our commitment to the UK kitchen industry. Offering customers an opportunity to see and use the appliances before purchasing will be more important than ever in the coming years and so we believe our new showroom will be a valuable resource for consumers and trade partners.’