Sirius Buying Group has announced plans for a digital trade show to replace its usual annual exhibition, to take place on Wednesday 7th October 2020.
The decision to go all-digital comes on the back of successful online meetings and debut Virtual Conference hosted by Sirius earlier this year.
Mark Veysey, General Manager of the group, a major buyer of electrical appliances and kitchen retail solutions, said: ‘Extraordinary times call for extraordinary measures, so we have transformed our landmark annual tradeshow – normally scheduled for September – into a super-effective, user-friendly digital format.
‘Providing a completely Covid-secure experience for our Approved Members and Suppliers, this new digital event will take place in October and create an interim solution for our dedicated network.’
‘Having a digital trade show makes sense for everyone this year given the situation. In a world that is constantly evolving and innovating, Sirius will continue to take a proactive approach so that all group members and suppliers respectively, can capitalise on the latest technology and use it to create stronger relationships with peers, customers and suppliers,’ he added.
Attendees will have access to a library of video content specific to each supplier’s stand, including welcome videos, Sirius member offer videos and product videos, as well as exclusive promotional offers and one-on-one supplier meetings via a choice of preferred online conference call solutions.
‘We are confident that our Digital Trade Show will provide our members with all the benefits of a real-life exhibition, without ever leaving home,’ commented Mark.
Steve Jones, Commercial Director, Sirius Buying Group, said: ‘Ever since the pandemic began to disrupt our industry, Sirius has pulled out all the stops to support its Approved Members and holding a dedicated digital trade show is just one of many creative solutions we have developed to share knowledge and keep every member of the Sirius network up to date, whilst protecting public health.
‘By harnessing the latest online technology, Approved Members can log in to our digital trade show and stay connected all day, with the ability to make appointments with Approved Suppliers’ representatives for meetings via their preferred video calling platform to secure the best possible deals. We understand that time is precious for everyone, so Members can dip in and out of the online event as they wish during the day, whilst attending to other business tasks.’
‘We are confident this will be a success and although it will not replace plans for our physical trade show in the future, we are excited at the prospect of being able to build on this initiative and implement similar hybrid events in the future. By doing so, we aim to bring a new dynamic to the way our members and suppliers do business.’