Stoves making ‘biggest ever media investment’ to celebrate centenary year

Stoves, the leading cooking appliance brand, has launched a programme of activity to mark 100 years in business.

The brand, which was founded on Valentine’s Day 1920, has announced plans to celebrate the milestone with a new product launch designed to support retailers, alongside a number of national promotions and with its biggest ever media investment.

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Stoves also plans to undertake a number of regional and employee events, and will work with local museums and historical societies to ensure that the company – and its heritage – is well represented within the community.

In addition, staff will be raising money for local charities throughout the year, and the popular Stoves on Tour events will continue hosting celebrity chefs on its stages at dozens of food and drink events across the UK.

Mark Davison, Managing Director of Stoves’ parent company Glen Dimplex Home Appliances, said: ‘One hundred years is a significant milestone for any company and reaching it reflects the continuing relevance of Stoves in today’s marketplace. We are thrilled that Stoves remains so strong after 100 years and we are keen our celebrations will be focussed on providing support to the retailers that sell our products and help to keep Stoves at the forefront of consumers’ minds.

‘And we also need to recognise the role our employees, particularly the long servers, have played in Stoves’ success. The fact that the company has been in Prescot for so long means the local community is awash with memories and we hope to revisit some of those over the next few months as we celebrate this landmark anniversary.’