The Managing Director of Virtual Worlds, the popular kbb software company, was interviewed live on air during a talk on BBC Radio Kent regarding the changing face of the high street.
Host David Braithwaite spoke to Nathan Maclean, Virtual Worlds boss, at length about how 4D technology is giving kitchen and bathroom retailers on the high street a competitive edge over online shopping and driving consumers back to the showroom.
During the show, which had an audience of around 161,000 listeners, Maclean argued that consumers buying a new kitchen or bathroom want two things; to ask questions of real people, and a buying experience that eradicates the fear of remorse that the end result won’t be how they imagined. He used the radio show as an opportunity to highlight that there is now a nationwide network of showrooms offering Virtual Worlds 4D Theatre, where consumers can literally visualize their new kitchen or bathroom exactly as it will be before purchase.
“The amount of choice you are presented with when renovating a kitchen or bathroom can be a problem and many people have no clear idea of what the designer is presenting to them,” Maclean said. “At Virtual Worlds we are focusing on looking after the success of kitchen and bathroom showrooms, by bringing technology into the showroom that allows the customer to truly experience what their new room will be like.
“Virtual Worlds technology is helping retailers to have a strong presence in their community and offering consumers what is important to them – peace of mind and a joyful retail experience.”