VitrA Bathrooms, a leading bathroom manufacturer and part of the Eczacibaşi Group, has announced that it will open its new flagship space in London’s Clerkenwell next spring. VitrA’s flagship space, which will cover a total of 5,600sq ft and occupy two floors of the Turnmill Building, will not only act as a showroom for design-led products, but as a creative hub for designers, thinkers and architects.
VitrA has suggested that the new space will consist of dedicated areas for product specification, events and workshops. It is also anticipated that the manufacturer will use the space to offer a programme of exhibitions, social events and talks, in order to better facilitate ‘an open dialogue between the brand and its key audiences of architects, designers, other specifiers and the wider bathroom industry.’
The bottom floor of VitrA London will feature the brand’s designer bathroom ranges and a seminar area for talks, plus an active brassware display. The lower ground floor will act as a ‘dedicated specification space,’ and feature a 4D theatre where visitors can use virtual reality headsets to visualise and walk around their bathroom as they design it.
Levent Giray, Managing Director of VitrA UK, said: “VitrA London marks the beginning of an exciting new chapter for our business, enabling us to engage more effectively with our national and international client base. Our aim is for VitrA London to become a cornerstone of the architecture and design community – a place for clients to meet, work and socialise, as well as simplifying the bathroom specification process for them.
“VitrA London is a symbol of our global reach and will act as a springboard for further growth worldwide. We have been successfully exporting to the global market since 1983 and we are confident that our investment in London will solidify the company’s position as an international market leader for the bathroom sector” Giray added.