Whirlpool UK announces partnership with British Heart Foundation

Whirlpool UK Appliances Limited, the parent company to KitchenAid, Whirlpool, Hotpoint and Indesit, has announced its partnership with the British Heart Foundation (BHF).

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As a result of the partnership, all Whirlpool UK employees will receive a 45-minute training session on how to safely deliver cardiopulmonary resuscitation (CPR), to ensure colleagues have the ability to give life-saving treatment to someone in cardiac arrest. Whirlpool UK have suggested that company engineers and logistics team members are in contact with the public on a daily basis and are ideally placed to provide CPR.

Ian Moverley, Director of UK Corporate Reputation and Public Affairs at Whirlpool UK Appliances Limited says: “We are pleased to announce our partnership with British Heart Foundation and to support the charity in continuing to conduct research into heart and circulatory diseases that affect so many people on a daily basis. We hope that our colleagues will never have to deliver CPR, however by providing and supporting them with the right training could save lives. We expect that our colleagues will also share their knowledge with friends and family, further extending the life-saving work of the British Heart Foundation.”

Sarah Cunningham, Fundraising Manager Bedfordshire & Cambridgeshire, British Heart Foundation says: “I am thrilled to be working with Whirlpool UK Appliances Ltd and excited about facilitating the roll-out of CPR to their workforce, making them a company of lifesavers as part of our Nation of Lifesavers campaign. Our partnership will engage staff and the communities they visit as well as raise awareness of heart and circulatory diseases. Whirlpool UK Appliances Ltd is committed to helping us achieve our mission of beating heartbreak forever and we are so grateful.”