Video still © Wren
British kitchen manufacturer Wren Kitchens has launched its new TV advert campaign, starring real customers.
Broadcast last night on Channel 4, the ‘More than just a kitchen’ ad shows families in 14 kitchens from across the South East experiencing moments “we can all relate to”, the firm said in a statement.
Scenes include a young couple hosting the family for a Sunday roast, a stroppy teenager trying and failing to slam a kitchen drawer with a soft-close mechanism, and an elderly auntie’s unwelcome gift being stowed away in a handy corner cupboard.
Furry members of the family get a starring role alongside humans, with one clip showing a cute dog and cat snuggled up to each other in an integrated pet bed, while another shows a more exotic pet - a chameleon - climbing into its box.
The campaign was created by Tribal Worldwide London and produced by Merman, who have filmed commercials for the likes of Aldi, M&S, O2, Boots, McDonalds and Specsavers. Two more ad spots on the same theme will be released in 2020.
Wren Kitchens Marketing Director, Rich Walker, said: “We are really excited about our latest campaign. Each scene was filmed in real Wren customer kitchens, and it’s great to showcase the Wrenovations that they are so proud of with real life moments that viewers can relate to.”
Watch the ad below: