Wren Kitchens has announced its plans to expand overseas this year, as it prepares to launch in the USA.
Wren, which was founded in 2009 and currently has 90 showrooms across the UK, will open its first US showroom in Milford, Connecticut. The 31,465 sq. ft. former Babies “R” Us site will contain over 100 kitchen displays, becoming the largest kitchen showroom in America.
Wren also plans to open several more showrooms across the Northeast over the course of the year and, this spring, will open its first US manufacturing facility in Northeast Pennsylvania.
Wren currently employs over 5,500 people across the UK, and the expansion will create a significant number of jobs in America in manufacturing, retail, delivery and logistics as well as various support roles such as customer services and HR.
Wren Kitchens USA Milano range
A Wren Kitchens spokesperson said: “We’re excited to bring our vertically integrated model to the United States, the largest home improvement market in the world.”
“It’s imperative to offer our customers a first-class experience, and that starts in our showrooms. We invest heavily in them to offer the latest styles and a truly experiential visit where they can see their kitchen in virtual reality. And also in training our retail staff to offer the customer a fantastic service.”
View the US launch video: