The firm, which is celebrating 30 years in UK manufacturing, launched the new kitchen and bedroom brand at the end of 2019 to promote their full bedroom and kitchen offering.
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Bradley, the multi-award-winning architect of Grillagh Water House and recipient of Kevin McCloud’s Grandest Design in 2019, will feature prominently during product launches, retailer events, trade shows and in marketing collateral.
Bradley said: “Construction businesses are under ever more intense pressure to deliver sustainability, quality design and durability particularly in the housing sector.
“I believe BA and their new brand Blossom Avenue is of the kind of quality which immediately reassures builders as well as buyers. I am impressed by the finishes and material choices and the manufacturing standards are among the highest I have seen.”
Nuala Brady, head of marketing at BA, says the partnership with Patrick Bradley is strategically significant; “This is a tight field in which top brands have worked hard to achieve profile and market position. Patrick Bradley brings successful business, a unique sense for design and its application to the Blossom Avenue brand, for which BA is pursuing a strategy to embed it firmly and quickly among the independent retail sector as well as through consumer channels as much as possible.”
“Our network of retailers will want to see this and with the added power which Patrick brings to our message, we look forward to the Blossom Avenue brand experiencing its predicted growth throughout 2020.”