Beko pls has named Vijay Bhardwaj as its new marketing director to lead the marketing team across all five Beko plc brands, namely Beko, Grundig, Leisure, Blomberg and Flavel.
Bhardwaj has joined the company from KP Snacks, where he held the role of marketing head. He has also previously worked at Inbev and Pladis. “Beko plc has always stood out in the home appliance industry and it’s an exciting move for me from the FMCG world,” he said.
“I’m looking forward to the opportunity ahead, especially as the sector evolves with more advanced technological features being developed and premium, smart connected appliances become more common in UK households. It genuinely is a fantastic time to join the Beko plc team.”
Beko plc UK and Ireland managing director Teresa Arbuckle added: “Strategically this is an excellent time for Vijay to join the business. We had a phenomenal 2018, and to add to our continued success, Beko has just been named ‘number one large home appliance brand in the UK’ by Euromonitor.
“Vijay’s appointment will help us continue along our fast-paced growth trajectory for all five brands, and as 2020 marks our thirtieth year of trading in the UK this year is going to be key in terms of planning and activating several exciting new campaigns.”
Arbuckle added: “Each of the Beko plc brands has its own distinct identity, and Vijay will be key to ensuring that we continue to engage both consumers and our retail partners. We’re delighted to welcome him to our team.”