Simon Richmond, the former Poggenpohl Group MD, has started in his new role at Gaggenau.
Richmond succeeds Stephen Brownless as Director of Gaggenau UK, and will be responsible for continuing the development and growth of the Gaggenau brand and its portfolio of products.
The announcement follows last week’s confirmation that Poggenpohl has begun proceedings to file for insolvency in Germany.
Poggenpohl is the first high profile kitchen brand to collapse under the coronavirus market downturn, but has stressed that it plans to continue restructuring as it begins its search for new investors.
Commenting on his new position, Richmond said: ‘I am delighted to be joining BSH, as Director of Gaggenau UK. Having retailed Gaggenau in my previous role, I have seen first-hand what an outstanding product range the brand has to offer. I’m looking forward to working with the team to build on our offering to our customer base.’