Grohe creates new EMENA business division

Grohe has established a new EMENA business division for its Watersystems, Filter and Kitchen channels, which will focus on “leveraging the rapidly growing Watersystems business with the highlight products Grohe Blue and Grohe Red”.

Grohe has named Andrea Bußmann, pictured, as senior vice president of Watersystems, filter and kitchen channel EMENA.

Bußmann has been working for Grohe Deutschland Vertriebs GmbH for more than 12 years, six of those as regional vice president for Germany, Austria and Switzerland.

More related content:

• Grohe production to become completely CO2-neutral by 2020
• Grohe wins Red Dot award for brand communication
• Grohe welcomes new UK general manager

“We are excited for Andrea Bußmann to take over this new role within our new Watersystems unit,” said Grohe deputy CEO Jonas Brennwald. “The distribution of sustainable products such as Grohe Blue and Red holds great potential, especially internationally.

“Smart kitchen systems are very much in our consumers’ focus: they save water, energy, reduce CO2 consumption and waste balance. Andrea Bußmann brings extensive strategic and business experience. This, combined with her deep industry knowledge and experience scaling new business opportunities, will be a huge asset to Grohe and Lixil in the EMENA region as we are shaping the future.”

Alexander Zeeh – who joined Grohe as general manager for Germany in July – has succeeded Bußmann in her previous role. “I am very happy that Alexander will take over this exciting role within one of our most important regions to further drive growth in our core markets Germany, Austria and Switzerland,” Brennwald said.