Hugo Silva named as new Marketing Director of Whirlpool UK Appliances Limited

Silva started his career at Whirlpool in 1998, and joins the UK team from Whirlpool Portugal

Hugo Silva, Marketing Director UK and Ireland, Whirlpool UK Appliances Limited
Published: April 8, 2020 at 8:00 am

Whirlpool UK Appliances Limited, the parent company to KitchenAid, Hotpoint and Indesit, has announced Hugo Silva as its new Marketing Director for the UK and Ireland.


Silva, who joins the UK team from Whirlpool Portugal, started his career at Whirlpool in 1998 where he was responsible for building and maintaining relationships with kitchen studios and the contract market.

Whirlpool Supreme Clean-freestanding dishwasher

He held the roles of Senior Product Manager, National Key Account Manager and Marketing Manager before he took on the role of Country Manager Portugal in 2008, where he played a vital role in the integration of the Indesit Company in 2015.

With a career spanning over 20 years with Whirlpool, Silva has gained tremendous experience and knowledge of the business across all areas of the company, including marketing, sales, customer services and logistics. In his new role as Marketing Director for the UK and Ireland, his focus is to enhance and increase the company’s online presence, in addition to delving into consumer insights and ensuring each area of the business is integrated and aligned to the overall marketing objectives.

Silva said: ‘I am delighted to be joining the UK team and it is a great opportunity to share my experience and best practices with an already strong team, especially with the challenges ahead of us.

‘Marketing impacts on every area of the business and it is vital that our communications, both internal and external, are precise, aligned and effective. I hope my experience, understanding and knowledge, gained through my extensive roles will continue to raise the profile of our brands in the competitive marketplace.

‘At Whirlpool, we hope our significant heritage coupled with our tremendous innovation and our four-brand approach will ensure our continuing success.’


Andrzej Tuleja, General Manager, UK and Ireland, Whirlpool UK Appliances Limited, added: ‘We welcome Hugo to Whirlpool UK Appliances Limited and he will be a tremendous asset to the team. He brings a wealth of experience and expertise, which is invaluable in leading the business into the future.’


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