Ideal Standard Group appoints new UK Sales Director

Ahead of significant new product and service announcements, Andy Dennis will be central in coordinating sales activity for the organisation’s flagship brands: Ideal Standard, Armitage Shanks, and Sottini.

Andrew Dennis headshot

Ideal Standard Group, a leading provider of commercial, residential and healthcare bathroom solutions, has appointed Andy Dennis as its new Sales Director in the UK.


The appointment comes in response to a strong period of growth, and Dennis will be central in coordinating sales activity for the organisation’s flagship brands: Ideal StandardArmitage Shanks, and Sottini.

Ideal Standard partner with Baum Group

Dennis will also work closely with the UK Managing Director of Ideal Standard Group, Stephen Ewer. He brings more than 30 years of industry and commercial management experience to the role, having held a previous appointment as the Managing Director of BMI UK and Ireland. He also worked in a number of senior sales, marketing and general management positions within the UK’s built environment.

Stephen Ewer, Managing Director UK & Ireland of Ideal Standard said: “Andy’s appointment comes at a very important time in Ideal Standard’s story and ahead of significant new product and service announcements.”

Across the residential, commercial and healthcare sectors, we have long been renowned for creating innovative products that meet the current and future needs of our customers. Andy will use his three decades of industry experience to ensure our customer base grows along with our reputation for providing the best solutions for all bathroom markets.”


Dennis added: “Ideal Standard is built on heritage, expertise and forward-thinking solutions. The market is changing, and we need to make sure we’re changing with it. Going forward, I’ll be strengthening our key account relationships, and working closely with the team to drive further growth throughout the business.”