The Kitchen Bathroom Buying Group (KBBG), a European kitchen and bathroom buying group for independent kitchen and bathroom specialists, has announced the appointment of its new Regional Sales Manager, Midlands.

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Neil Whitaker-Johnson joins the KBBG, part of DER KREIS, having held previous positions of national and regional sales manager in various roles across companies including Blanco, Faith Furniture Company, Astracast and 1810.

Bill Miller Managing Director KBBG

In his new role, Whitaker-Johnson will support the sales team and maintain contact with current customers. It is anticipated that he will help to further establish and expand the KBBG customer base with new independent kitchen and bathroom retailers throughout the Midlands.

“This is a very exciting time in the industry and is a tremendous opportunity. I have watched the KBBG develop and grow, delivering substantial benefits for the independent kitchen and bathroom specialist. Times are always challenging for business and this is certainly the right time for the independent retailer to come on board,” commented Whitaker -Johnson.

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Bill Miller, Managing Director of the Kitchen Bathroom Buying Group added: “Neil joins the company with excellent industry skills, market knowledge and experience. Neil’s credentials are vital to meet our ambitious targets and to develop the company to the next level of business growth. We are thrilled to have Neil on board.”

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