KBBdigicon 2018: What can we expect to see?
The 2018 edition of KBBdigicon – the only digital marketing event tailored exclusively for the KBB industry – is set to take place on Thursday 13th September at the De Vere Grand Connaught Rooms in London.
The all-day event will feature six expert speakers and two panel sessions, alongside refreshments, lunch and unlimited networking opportunities. The two panels will comprise 45-minute sessions with opportunities for the audience to participate and ask their own questions.
Speakers on the panels so far include Truffle Social founder Ellie Hernaman, Little Red Rooster’s Victoria Ruffy and Digital Bridge’s James Lewis, with more names to be announced over the summer.
“The e-commerce panel discussion from last year’s event was a real stand-out moment,” said KBBdigicon speaker and panel co-ordinator Katie Byrne. “We’re really exciting to be hosting two panel sessions this year, and have got a brilliant assortment of experts who will be discussing a variety of topics on-stage.”
Tom Dunmore, co-founder and head of strategy at Mediablaze
Prior to co-founding content marketing agency Mediablaze, Dunmore was the editor-in-chief of Stuff, the world’s bestselling lifestyle magazine. He was also formerly the presenter of the Gadget Show on Channel 5 and regularly writes about technology, gadgetry, music and film, having appeared in The Sunday Times, Mail on Sunday and on the BBC.
Tom Head, founder and sales and marketing director at award-winning digital agency Lab
Head will be giving a talk on ‘Consumer psychology: Getting into the mind of the customer to create emotionally engaging online experiences’ at the event. He founded Lab 14 years ago and grew the agency to become of the Top 100 Digital Agencies in the UK. Clients of the business include the Guardian, Sage Pay and the Department of Health.
Mark Wheat, strategy and innovation manager at digital agency Zazzle Media
Wheat will be talking about new search engine optimisation – SEO – tactics with a focus on using voice search such as Siri on Apple’s iOS and Microsoft’s Cortana on Windows and Android.
Kristian Bannister, senior marketing manager at Pure360
Bannister will be covering all things newsletter marketing in the fall-out from GDPR, specifically how to regrow and regenerate mailing lists a few months on from the new legislation.
James Mortimer, paid social strategist at digital marketing agency iCrossing
Mortimer will be talking about best practise across Twitter, Instagram, YouTube and Snapchat. He is responsible for iCrossing’s relationship with key media suppliers such as Facebook and Twitter, which involves being a member of Facebook’s product advisory board to guide the social media network’s product teams on “the direction their advertising products should take”.
Jordan Bucknell, founder of Facebook and Instagram advertising agency Upbeat Agency
Bucknell will be speaking about how companies can use Facebook, the world’s largest social platform, to generate leads for business. Bucknell’s agency specialises in helping businesses drive sales, generate leads and grow using social media platforms.